You get about one second before the thumb moves. Short-form is where that second gets won. 71% of marketers rank it the highest-ROI format in social media. I design animation for the feed: vertical-first motion graphics, campaign teasers, animated posts, and reels built around a first-three-seconds hook, sound-off legibility, and whatever frame the platform demands.

The scroll is the most contested real estate in marketing, and the way to win it isn't louder, it's sharper. I build social campaigns as systems: one hero piece, then cutdowns and variations, so a single concept works across every placement without starting from scratch. Broadcast-level craft, feed-native instincts. Let's make something that stops the scroll.